Fintech marketing has been booming for the past years. However, online users are still skeptical about its use and usually hesitate to utilize its presence for personal use. Dozens of fintech apps are already in the feed and eyes of consumers.
Fintech marketing has completely revolutionized the marketing world. It has helped agencies move the greater mile in promoting their organizations and tailoring advertising efforts to find and convince their customers. In 2017, the global Fintech enterprise generated round $90.5 billion in revenue. Since then, this amount has extra than doubled.
How FinTech Marketing Help?
Ability to Tap Into New Audiences
Fintech marketing has helped businesses reach new segments of target customers. Through fintech marketing strategies, businesses create tailored customer needs and problems and, in return, provide unique and affordable solutions. This helps them build a new customer base by educating them about potential threats in the fintech world and ultimately expanding the potential for their services.
Educating Prospects to Create Authoritative Presence
A well-versed fintech marketing strategy focuses on educating prospects first instead of directly pitching their products or services. There are many times that prospects are unaware of the situation and don’t know the security of financial transaction threats and security. Through fintech marketing, businesses can educate their prospects and provide valuable information, which makes them trust and acknowledge their presence. Hence, it increases the odds of becoming their future customers.
Crafting Campaigns Based on Data
Fintech marketing’s unique analytics and performance tools help marketers gain valuable insights. This software allows them to understand buyers’ behaviors, needs, and interactions. It also gives them real-time data and the ability to efficiently create personalized campaigns and marketing messages that resonate with their needs and target individual concerns.
Some of the Effective FinTech Marketing Strategies
- Presenting their Brands as a Thought Leader
Fintech brands are working on providing valuable updates, news, and information to their target customers. Businesses usually build their presence as thought leaders by narrowing out their niche and seeing which age or profession their target audience is. After finding a relevant audience they need to find relevant updates and engaging topics that resonate with their target customers and pique their interests.
Fintech marketers stay updated with industrial trends and in-depth insights, which helps them post on their social media, emails, and other marketing channels. Social media marketing effectively attracts Gen Z, but businesses must still invest in content marketing, such as writing blog articles, whitepapers, case studies, and other content forms.
- Utilizing Content Marketing Expertise to Provide Value
Content marketing is the most essential way for businesses to provide immense value to customers. The aim is to create content that doesn’t boast about their products or services. Instead, it gives valuable industrial insights to its target customers regarding exciting topics in the fintech industry.
Blogs and whitepapers are among the best ways of utilizing fintech marketing campaigns. They focus on covering famous topics in the fintech industry and share helpful information and verified statistics about different issues. They cover topics like financial fraud, identity verification, financial transactions, and anti-money laundering to help bring traffic to their websites.
On the other hand, video marketing also helps educate prospects by converting complex brand concepts into visual storytelling.
Nurturing Relations with Existing Customers through Email Marketing
Email marketing services allow fintech businesses to solidify and nurture their relations with new and existing customers. Global fintech marketing ensures businesses adapt to creating tailored and customized email marketing messages that solve their customer’s needs and position them as thought leaders.
Newsletters are one of the best ways to conduct business with target and existing customers. This helps businesses send weekly updates on the ins and outs of the fintech industry and occasionally attach their services and product features in the Call-to-Action (CTAs).
- Creating a New Customer Base Through Influencer Marketing
Sometimes, it’s difficult for fintech brands to find new customers. The reason is primarily due to the high price tags of fintech products or services. This makes buyers hesitate and skeptical before purchasing or subscribing to services. To improve their social proof, businesses leverage the presence of industrial influencers.
Influencer marketing has already helped businesses empower their social proof, and the same is done for fintech brands. By connecting with the right influencers, companies can create a positive image and presence for their brands.
Final Thoughts
Digital marketing for fintech is quite different from other industries. Marketers invest more in content marketing instead of paid advertising. The main aim is to create trustful relations first by showcasing their powerful presence and then marketing their services accordingly. To conclude, fintech marketing can help businesses find new customers while strengthening their relations with existing customers.
